Facts

Don’t miss out on the Spanish-speaking market place. If you have a business in California and can’t speak Spanish, you are missing out on 12 million opportunities or 28% of the population, according to the 2006 United States Census Bureau.

In the U.S., Spanish has become the unofficial second language with 34 million people speaking Spanish in the home.

It is estimated that by 2020, the Hispanic population of California will double from 5.7 to 11.9 million and will constitute 32.3% of the population. As a professional, you need to tap into this market.